About us
Memphis's most trusted roadside team
Riverdale Tires and Auto started in 2008 as a single tire shop with a pickup truck and a promise: when someone is stranded, we show up.
Eighteen years later, that promise hasn't changed. We've grown to a 12-person team with eight service vehicles — but every call still gets the same fast, friendly, honest treatment it did on day one.
Why Riverdale
Four reasons drivers call us first
18 years on the road
25,000+ calls answered with a 30–45 minute average arrival time.
Honest, upfront help
Clear pricing before we roll a truck — no surprises, no hidden fees.
4.9-star service
Rated by thousands of stranded drivers who called us at their worst moment.
One call, total coverage
Tires, battery, lockout, fuel and towing — a single number handles it all.
The team
The people who show up
Technicians, drivers and dispatchers who treat every call like family.
Marcus Rivera
Founder & Lead Technician
20 years in tires and roadside recovery — built Riverdale Tires on the promise of fast, honest help.
Tanya Brooks
Dispatch Manager
The voice on the phone at 2am. Coordinates every truck, every call, every minute.
Eduardo Salas
Senior Tire Technician
Master of the impact wrench — can mount, balance and match any tire in his sleep.
Kim Park
Towing & Recovery Lead
Flatbed operator with 10,000+ safe loads and a record of zero damage claims.
Our journey
Milestones on the road
2008
Founded
Marcus Rivera started Riverdale Tires as a single-shop tire business.
2012
Roadside launched
Added 24/7 mobile tire and jump-start service across the county.
2016
Towing fleet
Brought flatbed towing and accident recovery in-house.
2020
Expanded coverage
Full roadside coverage — tires, battery, lockout, fuel and towing.
2023
25,000 calls
Hit 25,000 successful roadside rescues and a 4.9-star average.
2026
Today
A 12-person team with 8 service vehicles covering Memphis and the tri-state area.